In wartime, nearly a century ago, the U.S. military came up with a way of developing special technologies using dedicated specialists as an independent, free-thinking team. The single-focus task force was uniquely mobilized, but was still an integral part of the organization. It came to be known, affectionately, as a "skunkworks."
What if, instead of hiring a group of nameless, faceless outsiders to cobble together a cookie-cutter answer to your needs, you engaged a talented team of UI and UX designers, programmers, engineers, and architects? They would be hand-selected to become an integral part of your own team. These would be dedicated creative people who, for the duration of the project, would be present – embedded – to observe, design, and refine the app, not as some impersonal outside consultants, but as a component of your culture. They would “live” there.